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Using social media for business – twitter tips

Posted on 07. Apr, 2011 by .

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Twitter is a powerful means of connecting and engaging with your customers or the demographic that are your potential customers but with such an open platform its easy to make mistakes when starting out.

This is not Field of  Dreams.  If you build a twitter account people won’t automatically come to read your 140 characters of wisdom – you need to provide some value.  Content is king!

Don’t over promote.  Twitter is not about broadcasting (unless you’re incredibly famous) – if you’re only ‘spamming’ with links to your blog and products you’re doing it all wrong.

To follow back or not to follow back?  This is a much debated issue but my view is, in most cases, its rude not to follow back if someone has chosen to click that little green button on my profile.  It’s like snubbing someone who says hello in the street.  Of course if they’re an obvious spammer or have completely different interests then it’s always possible to unfollow at a later date.

Twitter is all about engagement and building relationships if you genuinely want to use it as an effective marketing tool.  Spend more time listening, sharing and acknowledging your customers than talking about yourself.

Make up your mind.  If this is your business twitter account why are you following movie stars and not your customers/potential customers?

Give value and share information.  Be generous and share links on subjects related to your business.  Think about your customers, what else might they be interested in besides you?

Ask yourself this before you tweet – would I care about this if this wasn’t my business?

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